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Animated Explainer Video

We created an animated explainer video for Bridge Coffee Roasters to help promote their Brand Champion Programme. Lifestyle photography & product photography were also shot for use across their website and marketing content.

Illustration for an Explainer Animation for a Coffee Brand

Objectives

This was a joint project with our very good friends at Spindogs who were building a new website for Bridge Coffee Roasters. We were tasked with creating a custom animated explainer video, to promote their Brand Champion Programme. The video would be used on the Bridge website, social media channels and sent directly to partners and customers interested in learning more about the programme.

We were asked to create a narrative, script, custom illustration in line with the Bridge brand guidelines and custom animation. In addition to the animation we were asked to create a suite of lifestyle and product photography, for the use across web and social channels.

Initial concepts

This project, as with all our projects, began with a workshop. Our team visited the guys at Bridge HQ and after many ridiculously good coffees we had nailed down the project requirements and deliverables. Back at the studio our team got to work on character development and style guides, the template for the entire project to be built around.  We also worked on creating the video narrative writing and writing a draft script, based around the information gleaned from the workshop.

Storyboard Illustration for an Animation Production
Illustration for an Animation Production for a Coffee Company

Style Development

With the narrative and style guides signed off we moved onto first drafts. Our illustration team created sketches of the characters and scenes based on the narrative and style guides. Working through this process allows us to ensure there are no nasty surprises, or changes to make to fully formed illustrations. We always  ensure our clients are happy with everything  we have created before we proceed to the storyboard, animatic or animation phase.

Animation Production for Coffee Roasters
Storyboard Illustration for an animated Explainer Video
Storyboard Illustration for an a Explainer Animation
Motion Graphics for an Animated Explainer Video About Coffee

Storyboard & Animatic

Before we animate anything, our team will create illustrations, for every scene in the script. From these illustrations we create the storyboard, and from that storyboard we create an animatic. The animatic takes the loose illustrations used in the storyboard and brings them to life with simple animation. They include basic sound effects, voice-over and soundtrack, bringing movement to the storyboard, allowing us to see how the piece will move and interact with the voiceover This is where the project really comes to life!

Animation Services Animation Services
Animation Production Storyboard on an iPad

Max Devenish - Commercial Director
Bridge Coffee Roasters

"We have worked with Magenta on a few different projects, including photography and animation. Their quality of work is professional and their communication has been fantastic, even when schedules and photoshoots had to be changed last minute. A great company to work with, I’ve already recommended them to other companies and we will be using them again in the future for photography, video and animation."

Photography

In addition to the explainer animation we created a suite of lifestyle and product photography at Bridge HQ. We spent a few days capturing everything from the baristas making perfect latte art, through to the Coffee School, roastery and the array incredibly stylish coffee machines. This really was a dream job for a team of coffee loving creatives.

Check out a selection of the images below…

 

Product shot of a coffee machine
Product Photography of a Coffee Machine
Lifestyle Product Photography of Barista at a Coffee Machine
Lifestyle Product Photography of a Barista using a Coffee Machine
Lifestyle Product Shot for a Coffee Brand
Commercial Lifestyle Photography for a Coffee Roasters
Studio Product Shot for a Coffee Brand
Studio Product Shot for a Coffee Brand
Product Shot of a Coffee Roaster
Product Photoshoot for Coffee Product
Studio Product Shot for a Coffee Brand
Studio Product Shot for a Coffee Brand
Studio Product Photography for a Coffee Machine
Lifestyle Photograph of a Coffee Tasting
Commercial Lifestyle Photography of a Barista for a Coffee Brand (1)
Commercial Lifestyle Photography of a Barista for a Coffee Brand (2)
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