This project, as with all our projects, began with a workshop. Our team visited the guys at Bridge HQ and after many ridiculously good coffees, we had nailed down the project requirements and deliverables. Back at the studio, our team got to work on character development and style guides – the template for the entire project to be built around. We also worked on creating the video narrative and writing a script, based around the information gleaned from the workshop.
With the narrative and style guides signed off we moved onto first drafts. Our illustration team created sketches of the characters and scenes based on the narrative and style guides. Working through this process allows us to ensure there are no nasty surprises, or changes to make to fully formed illustrations. We always ensure our clients are happy with everything we have created before we proceed to the storyboard, animatic or animation phase.