Clayton Power approached us for a solution to explaining their LPS pack across their web and social media channels. We ran a workshop to identify target audiences, application, key messaging and other important creative decisions, such as narrative, tone & pacing. By the end of the workshop it was clear that an animated explainer video would be the best solution for this project. With such a wide variety of uses and applications, it would have been prohibitively expensive, and time consuming, to shoot a comparable live action video.
One of the many benefits of using animated explainer videos, is you can create whole worlds, full of interesting characters and scenarios that would be extremely difficult to do in real life.
Using the information gleaned from the workshop session we created a narrative, from which the script was written. Storyboards and an animatic were created and refined through feedback sessions with the client.
We created a custom illustrative style for the animation, leaning heavily on textured shades of grey and blue, in line with the Clayton Power brand guidelines. Illustrated versions of the Clayton Power logo were animated to top and tail the video, tying the whole animation together nicely.
Check out the finished animation below:
Business Development Engineer, Clayton Power
"The Magenta team were first class from day one. We were totally blown away by their creativity and their ability to take our ideas and turn them into an animated reality!"