Composite Photography & Post Production
The DB’s never fail to surprise us with their awesome ideas for dog toys. We’ve been shooting product photography for them since they started and it’s always super fun working with them.
Objective
It’s not every day we get a client come to us with a grenade, a stick of dynamite and a joint! But that’s exactly what happened with The DB’s. The DB’s make a range of really interesting dog toys, all shaped into objects you would not expect to see a dog playing with. Treats are placed inside the toy, encouraging the dog to play, to get at the treats. We were approached to create photography for a social media campaign with a range of new products, and to help with the creative direction of the imagery. Basic pack shots on a white background just weren’t going to cut it for these products.
Prof David Waterman,
Director, Deep Blue Design Limited
"Throughout working on a variety of projects with Magenta, they have been professional and produced excellent work. Running projects with them couldn't have been easier and we have been very happy with the end results".
Process
We wanted the product images to have a lot of energy. We really liked the idea of creating movement without animating the images. We shot each product in our studio against a neutral backdrop, this would allow us to easily replace the background with any colour. We shot each product from multiple angles so we could the composite elements together in post-production.
Post Production
The finished images are made up of multiple elements composited together in post. For example, we shoot the grenade at about 10 different angles so we could add in the movement with varying levels of blur. We created custom colour backgrounds in photoshop for each and developed shadows and shading. The finishing touch was to add in the dog treats exploding out of the product. Again, these were shot separately and added in, one by one.
View.