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Animation

Designing a Brand.


To flex the creative muscles and to showcase our range of skills as a creative agency, we designed ‘PIPS’ – a project we thought you should see. As a creative agency, we understand brands; and so, decided to set ourselves the mission of developing a new branding concept full of character – with a touch of quirk. We created some awesome visual content that captures the PIPS personality and think the end result is worth sharing. See for yourselves!

The Objective.


As a passion project, we created a brief that brought together our collective skills as an agency, designing everything from product to packaging, as well as developing multiple character identities to bring the new brand to life. And so ‘PIPS’ was born! Using a combination of illustration, 2D and 3D animation we created a brand full of personality, utilising character personas as a way to target different audiences and develop creative promotional content that can be used on various social media platforms.

The Process.


Planning is essential to any project. We begin kicking off with research, inspiration and mood boards; combining our collective skills and bouncing ideas around to create a core brand narrative. We then focus on brainstorming key messages that we want to portray in our animations before lifting the pencil. The next step is character development and illustration style – where the ideas come alive! Here, custom characters are built from early sketches and transformed into awesome illustrations, that are later animated to create engaging promotional content, as well as creating an overall brand look – depicting the product through a logomark.

Next, the focus was on CGI and Sound Design; combining illustration, 2D and 3D animation to help bring the project to life. We take time transforming sketches and drawings into moving characters and personalities. Meanwhile, our CGI team focus on building the product and packaging, building on a ‘wire frame’ to create realistic imagery that can be used to represent the product. And finally: Sound Design – an important part of the project that holistically brings the project to life. For PIPS, we decided that a combination of cut music tracks coupled with SFX was the way to go.

The Outcome.


A set of awesome teaser and promotional animations that are perfect for social media content. Using illustration, CGI, 2D and 3D animation, we created visual content that is short and snappy, combining still imagery, character personas and Sound Design to bring all elements to life. By maintaining a consistent visual style, we have built a strong and memorable brand, carrying its unique style into all its commercial content.

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