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CGI Animated Explainer Video Cardiff

Project Blu approached us to create a video to promote a new range of dog beds. During our initial conversation it became quickly apparent that we would need to go down the 3D /CGI route for this project; it would have been very difficult, time consuming and expensive to bring to life their ideas with traditional video. We ran a workshop to expand on the initial concepts, exploring ways to visualize recycled plastic and fabrics. We also discussed the tone of voice, pacing, sound design and the key messaging, allowing us to create a narrative for the video. Detailed storyboards were created.

Creating the bed

Project Blu did not have a 3D CAD models of their products, so we used sketches and actual products as reference to build custom CAD files. We used a 3D stock model of a dog bed, using the Project Blu specs to transform it into an exact match of the Project Blu beds. We then used high detailed texture maps, up to 8k, to recreate the realistic fabric on the dog beds.

Process Shot for CGI Product Photography of Dog Beds
CGI Product Photography For Dog Bed

Creating the animation

Before creating detailed animation, texturing and lighting, we entered a previsualization stage, creating an animatic; a low-resolution animation for proofing purposes.  Going through this stage allowed us to make changes based on Project Blu’s feedback, before we commit to high level animation.

With the previz signed off, we moved into the more detailed animation, adding colour and lighting to all of the created scenes, working to the Project Blu brand guidelines.

Below is a process reel, showing the different stages of how this animation was created.

Process shot for CGI Animation Video for Product Launch (1)
CGI Photography Still from Animation Product Explainer Video (1)
Process shot for CGI Animation Video for Product Launch (2)
CGI Photography Still from Animation Product Explainer Video (2)
Process shot for CGI Animation Video for Product Launch (3)
CGI Photography Still from Animation Product Explainer Video (3)
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