CGI 3D Animation
CGI Product Video for Project Blu.
Project Blu approached us to create a video to promote a new range of dog beds. During our initial conversation it became quickly apparent that we would need to go down the 3D /CGI route for this project; it would have been very difficult, time consuming and expensive to bring to life their ideas with traditional video. We ran a workshop to expand on the initial concepts, exploring ways to visualize recycled plastic and fabrics. We also discussed the tone of voice, pacing, sound design and the key messaging, allowing us to create a narrative and detailed storyboard for the video.