Branded Video Content for SmoothSkin.
We regularly work with SmoothSkin to create branded content, covering everything from Promotional Videos to CGI Product Explainers to be used on their websites and social media platforms. This next project was no exception – a new product means a new suite of content!
This time around, we were set to provide two promotional branded videos alongside a selection of still images to introduce a new SmoothSkin IPL product. These promotional videos aimed to highlight new product features including a new design and technical advances, most notably the ability to adapt to a variety of skin tones.
As always a main step in our creative process is workshops. They enable both us and our client collaboratively fine tune major details of the project, such as creating a narrative, developing a tone and deciding upon the pace for the final edits. To help this process, moodboards and lots of regular discussions lets us efficiently decide on the key creative decisions, narrowing down colour schemes, clothing options and props. Finding the right models is another important aspect of production to ensure your brand and its story are accurately reflected. For our model sourcing, Alpha Agency and Gingersnap helped us to find the perfect girls for this promotional video project.