After having already created a suite of ‘how-to’ videos for Smoothskin’s range of IPL devices, we identified the need to create a video which was less ‘instructional’ and more ‘lifestyle’, to really appeal to their end cosnumer. Once we had set up various workshops to drill down the details, we sourced locations, found models, and created a narrative to tell the story.
Through a series of workshops and planning sessions, we identified key creative decisions such as pacing, tone and styling. Smoothskin came to us with some ideas on the story they wanted to tell, and we worked with them to develop this into a fully formed narrative. Our team created detailed mood boards for location, props & clothing to run through with the client.
SmoothSkin tasked us with model sourcing, finding the perfect shoot location and researching and delivering all styling and props for the three days of filming. Rhed Model Management helped us sourced the wonderful India Rose.
Detailed storyboards and shot lists were created and used throughout the shoot, ensuring we did not miss a scene, but also giving instructions for lighting, composition and movement.