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animated explainer video

Ordering made simple.


Thriving new Cardiff-based business, Yoello, came to us looking for an animated explainer video that provided a simple explanation of their service and business offering. We needed to highlight their unique selling points whilst showcasing an impressive awards library (that’s constantly growing!).

The Objective.


This animation needed to be succinct, engaging, and a clear and concise way to deliver Yoello’s key messages whilst fitting with their brand guidelines.

The Process.


In this project Yoello came with a wealth of artwork that had already been created for their user interface. So rather than starting from scratch, we were able pick apart existing assets to create an energetic explainer video that perfectly highlights their service offering. To work out exactly what the video will cover and develop its key pain points, we started by looking at the scripts, breaking things down by working closely with the Yoello team to ensure we captured exactly what they wanted. We arrived at a narrative and from here we developed a clear idea of how to communicate their service in a concise, energetic and easily digestible way, with awesome visuals and animation.

The Outcome.


A branded explainer video that neatly showcases Yoello’s service to potential new customers. Check out the full animation below!

Magenta have been absolutely outstanding creating our animated explainer video. The team have worked with us every step of the way to create exactly what we envisioned and more. We will definitely be back with more projects and cannot recommend them enough.

Sina Yamani – CEO, Yoello

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