The Benefits of CGI
CGI product imagery is now almost impossible to distinguish from a genuine photograph. It allows companies to showcase their products in every size, colour, angle or texture; even before they manufacture it. It also negates the need to transport expensive products to studios.
Creating CGI imagery allows you to be able to reuse the digital file, allowing you to change anything within the scene, without having to re-shoot. The power button has changed from black to blue? No problem, that’s an easy fix. You would like softer lighting? That’s fine, we can change that easily. Viewing the product at a different angle would take seconds – rather than a whole day to build the set again and re-shoot.
Our team are able to create CGI images from scratch, using sketches and measurements if you do not have access to the CAD files.