Explainer Animation for a Sustainable Business.
Family-run and proudly home-grown in the UK, Woodpecker is a business rooted in a deep passion for responsible flooring solutions and sustainable forest management. Based just outside Cardiff, the Woodpecker team has always placed environmental responsibility at the heart of everything they do. When they approached us—through our good friends at Core—they were looking for a way to visually communicate their values, products, and processes in a way that felt both informative and inspiring.
With a clear vision in mind and an existing infographic full of essential details, they needed a creative partner to bring it to life. That’s where we stepped in. Using the power of animation, we transformed their static content into a lively, engaging explainer video tailored for both their website and social media platforms. The final result is an animated infographic that not only captures the essence of Woodpecker’s mission but also makes the topic of sustainability feel accessible and relevant to their audience.
By combining vibrant visuals with a clean, modern aesthetic, we created a piece that reflects the brand’s tone while promoting responsible practices in the flooring industry. It’s a perfect example of how Cardiff-based creativity and compelling animation can work hand-in-hand to tell a meaningful story.
