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Explainer Animations

Granted, it’s not the most inventive of names, but explainer videos are an exploding trend in the world of video production, and they do exactly what they say on the tin – they explain in a concise and creative way, what your product exactly is. Whether you’re selling a product or showcasing how your company works, an explainer video is the perfect fit. We’ll take a curated script, alongside a combination of animation and motion graphics to get your message across clearly and effectively, no matter how elaborate the subject matter.

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Social shorts

Easy-to-digest videos are a safe bet when it comes to attracting your target audience across social media. Layering multiple messages into short animations, remains the fastest return on audience engagement for brands who have to compete with an ever-changing digital marketing landscape. We’ll help you to create the right marketing tools to spread your message with multiple formats and quick turnaround times.

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2D/3D Animation

We tackle both 2D and 3D animation projects, working with you to decide what’s right for your campaign. So whether you come to us with an idea already fully formed, or are looking for some creative input from the team, between our illustrators and animators, we can deliver everything from traditional 2D frame-by-frame animation to a high-end CGI product video.

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Custom Illustration

Creating in-house custom illustrations and graphics for your video or animation is what we love! Whether you have a brand you’d like us to stick to, or you’d rather us create something from scratch, we’ll develop styles and storyboards, building on an initial design concept to add to your final project.

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Karl Jones
Business Development Engineer, Clayton Power

"The Magenta team were first class from day one. We were totally blown away by their creativity and their ability to take our ideas and turn them into an animated reality!"

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Character Rigging

Once our illustration team has created a character style ready to hand over for animation, our motion team will rig them up and bring them to life. We’ll then work with you every step of the way, to ensure that the characters we create are consistent with your brand to best deliver your message.

Animated GIF’s

A picture says a thousand words, and the meteoric rise in GIFs have introduced a new digital language. Looped animations are the modern-age sonnet; funny, expressive and acutely time-sensitive to current affairs. A well-executed GIF can help a brand’s message to soar, helping to increase sales, boost engagement, customer referrals and repeat marketing campaigns in fun and new formats.

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Statistics, graphs and charts aren’t the easiest to understand, so how do you get your findings across in an accessible and fun way? Welcome to the world of infographics! Through the aid of imagery, colour, animation, typography and icons, we know how to tell great stories with simple tricks that provide an easy-to-access understanding of facts and figures, to help your audience absorb important information.

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