Skip to main content

Woodpecker Flooring – Responsible Forest Management – Animation


A fun little explainer animation on responsible forest management


Woodpecker are a family run, home-grown flooring company who are passionate about wood flooring. They approached us through our good firends at Core, one of Cardiff’s leading digital agencies, to create a suite of videos to promote and illustrate their processes and products. We kicked off the project with this little animation which highlights the benefits of responsible forest management.

Woodpecker came to us with an infographic that outlined the importance of responsible and sustainable forest management. The information was all there but they wanted a more engaging animated version of that graphic to use across their website and to post on social media platforms.

The resulting animation is a fun, bouncing animation that delivers all of the relevant information without ever being boring and staying true to the woodpecker brand.