CGI Video Animation & Photography

CGI content for future-facing brands.

Why use CGI for video, animation or photography content?

At Magenta, our highly skilled CGI team knows exactly how to bring your product to life within the 3D world—right down to the finest details. Whether you’re starting from a sketch, a prototype, or an existing product, we can visualise and recreate it with precision. Using high-end software and design-led thinking, we produce stunning CGI video animation and detailed stills, placing your product in beautifully crafted virtual environments. This makes it ideal not just for traditional campaigns, but also for eye-catching social media content that stands out in today’s fast-moving digital world.

Recreating a product in CGI gives us total creative flexibility. We can experiment with composition, lighting, movement, and how your product interacts with its environment. It’s perfect for showcasing potential designs or illustrating the internal, moving parts of complex products in a way that feels clear and engaging. And if you don’t have CAD files—no problem. With detailed sketches and measurements, our expert team can accurately rebuild your product from scratch.

Looking to enhance your next campaign with immersive CGI? Scroll down to explore our CGI services in more detail.

Showcasing ideas, products and functions

Recreating a product in CGI allows us to be flexible and experimental with what it looks like and is made of, and how it moves and works within any given 3D environment. The high level of detail we can achieve means we can take the viewer inside the product to explore its composition and moving parts.

Explainer Video

CGI explainer videos allow an unparalleled level of detail that makes your product a star and offers unrivalled potential impact, whether your audiences are colleagues, customers or investors. Dramatic 360-degree visuals, showcasing its capabilities against dynamic backdrops and revealing its internal workings through exploded view really bring the wow factor. With endless creative and styling options, CGI video animation can create a stunning showcase for the highest tech product and explain the sophistication behind its functionality.

Product Photography

CGI can be a cost-effective, efficient way of producing advertising standard photography. There’s no need for expensive sets, studios and lighting equipment or for you to attend photoshoots, leaving you free to carry on with the day-job.

The power of CGI

• CGI Product Photography is now so advanced, that when it’s compared to a genuine photograph it can be impossible to tell the difference. By using CGI, you have complete control over how your product is viewed. From the angle and size – to the colour and texture, CGI enables you to modify your products, even before they have been manufactured. A huge bonus is that if a product is particularly expensive or fragile, CGI removes the risks that come with transporting products to and from a photography studio
• Once you have created a digital file of a product, you can reuse and amend the product imagery, without having to do a complete re-shoot. Whether the lighting needs to be softer or the product needs to be larger, with CGI, changes to a product image can be made in a matter of seconds, rather than the few hours it would usually take to re-shoot using traditional methods of photography.
• At Magenta, we can create CGI images and CGI video animation from the ground up. This means that, whether you already have access to digital files of your products or only have sketches and measurements to hand, we can work with you to produce CGI images that perfectly align with your products and vision.

Not sure what you need? No problem

If you already have an idea of what you want, we’ll bring that to life. If you want us to bring the ideas, we love that.
Either way, we propose the concepts, format and execution that will best tell your story and, once agreed, present a delivery timeline and keep to it, so you know exactly what is going on at all times.

Working with us

We’ve never met a client who isn’t under pressure, so we think our job is to take as much of that away as we can.
We’re a friendly, down-to-earth bunch and, because we value our relationships, we work hard at them, with integrity and commitment, doing what we say when we say. That means all our processes are designed and then tightly managed with you in mind, to keep you informed and confident in our delivery.