CGI Product Photography
In recent years, CGI product photography has become increasingly popular, as advances in CGI software have made it easier for companies to create photo-realistic product images. With traditional photography requiring a lot of time and equipment for a set to be built and a shoot to be completed, it can mean that clients are away from their day-to-day duties for extended periods of time. Whereas, with CGI, the whole process can be completed remotely, making it a much more time and cost-effective way of creating advertising standard product images.
The Benefits of CGI
CGI product imagery is now so advanced that when compared to a genuine photograph it can be impossible to tell the difference. By using CGI, companies have complete control over how their products appear. From the angle and size to the colour and texture, CGI enables companies to modify their products, even before they’ve been manufactured. What’s more is, if a product is particularly expensive or fragile, CGI removes the risks that come with transporting products to and from a photography studio.
Once you have created a digital file of a product, you can reuse and amend the product imagery, without having to do a complete re-shoot. Whether the lighting needs to be softer or the product needs to be larger, with CGI, changes to a product image can be made in a matter of seconds, rather than the few hours it would usually take to re-shoot using traditional methods of photography.
At Magenta, we can create CGI images from the ground up. This means that, whether you already have access to digital files of your products or only have sketches and measurements to hand, we can work with you to produce CGI images that perfectly align with your products and vision.