2025 Trends Every Motion Graphics Agency Is Watching

Introduction

In the ever-evolving landscape of digital marketing, motion graphics continue to take centre stage. With consumer attention spans shrinking and visual content reigning supreme, brands are turning to animation and motion design to tell stories that captivate and convert. A forward-thinking motion graphics agency doesn’t just keep up with trends—it anticipates them.

As we step into 2025, the world of motion graphics is shifting rapidly. From AI-assisted design to immersive formats like AR and real-time rendering, agencies are rethinking how animation fits into a brand’s broader communication strategy. Whether you’re a marketeting manager, creative lead, or business owner, staying ahead of these changes is crucial.

Here are the top motion graphics trends that every motion graphics agency has on its radar this year.

1. AI-Enhanced Motion Design

Artificial Intelligence is transforming creative workflows across industries—and motion graphics is no exception. In 2025, AI is playing a larger role in everything from concept generation to post-production.

Motion graphics agencies are increasingly adopting tools that can:

• Automatically generate transitions and visual effects based on text prompts.

• Use machine learning to animate character lip-syncing or mimic physics-based motion.

• Suggest design layouts or colour palettes in line with brand guidelines.

While AI won’t replace human creativity, it’s significantly speeding up processes, freeing animators to focus more on ideation and storytelling.

Agency insight: The best agencies are blending AI with human intuition—creating a hybrid process that maintains artistic integrity while increasing efficiency.

2. Vertical and Platform-Specific Formats

With mobile usage surpassing desktop across nearly every region, vertical video is no longer a trend—it’s a standard. TikTok, Instagram Reels, YouTube Shorts, and LinkedIn video all prioritise vertical content, and motion graphics agencies are adapting accordingly.

Expect to see more:

• 9:16 animations optimised for mobile-first consumption.

• Platform-specific visual strategies—e.g., bolder, faster content for TikTok versus more refined, professional animations for LinkedIn.

• Data-driven content design based on user interaction metrics like swipe-through rates and dwell time.

Motion graphics agencies that offer platform-optimised content production are in high demand as brands seek consistency and engagement across multiple channels.

3. Kinetic Typography as a Communication Tool

Text isn’t dead—it’s just moving. Kinetic typography, the art of animating text to convey emotion and emphasis, is becoming a dominant visual trend in 2025.

Whether it’s used in explainer videos, brand teasers, or music visuals, animated type allows brands to:

• Communicate without voiceover (especially important in silent autoplay environments).

• Emphasise key points visually.

• Inject energy and rhythm into static messaging.

A savvy motion graphics agency now considers kinetic typography a core part of its toolkit, using it not just as decoration, but as a storytelling device in its own right.

4. 3D Motion Graphics Becoming More Accessible

While 3D animation was once the domain of blockbuster studios, advances in software and GPU power have made it more accessible than ever. In 2025, we’re seeing more brands—big and small—experiment with 3D motion graphics.

Key developments include:

• Real-time rendering engines like Unreal Engine and Unity enabling faster production.

• Browser-ready 3D through formats like WebGL and Lottie for lighter, interactive experiences.

• A growing number of plug-ins and AI-powered 3D tools that reduce the technical barrier to entry.

Motion graphics agencies are embracing hybrid 2D/3D workflows, giving clients cinematic visuals with efficient turnarounds and lower costs.

5. Sustainability Messaging in Visual Narratives

As climate awareness becomes more pressing, many brands are prioritising sustainability in both messaging and production methods. Motion graphics play a pivotal role in visualising data-driven sustainability efforts—turning statistics into compelling stories.

In 2025, motion graphics agencies are:

• Creating animated infographics to simplify climate data and corporate ESG initiatives.

• Using visual metaphors (e.g., growing plants, melting ice) to emotionally reinforce environmental topics.

• Exploring carbon-conscious workflows, such as optimising render times and avoiding unnecessary computing power.

This trend is not just aesthetic—it reflects deeper values. Brands are looking to agencies that can communicate purpose, not just promote products.

6. Micro-Animations for UX and Branding

Not all motion graphics live in videos. Micro-animations—small, subtle animated elements within websites, apps, or digital ads—are a major growth area in 2025.

These include:

• Button hover effects.

• Scroll-triggered animations.

• Loading animations and transitions.

A good motion graphics agency understands the user experience and collaborates closely with UI/UX designers to craft animations that improve usability while reinforcing brand personality. In 2025, these small touches have a big impact on engagement and perception.

7. Immersive Motion Graphics in AR and VR

As Augmented Reality (AR) and Virtual Reality (VR) continue to gain traction, motion graphics agencies are finding exciting new spaces to play in.

We’re seeing more:

• AR filters and lenses for Instagram and Snapchat using motion graphics overlays.

• 360° animated environments for VR storytelling.

• Branded AR product visualisers, combining motion design with interactivity.

These immersive formats blur the line between design and experience. Agencies that specialise in AR/VR motion graphics are in growing demand for retail, entertainment, and experiential marketing projects.

8. Cultural and Hyperlocal Design Influence

In 2025, global brands are investing in content that feels local and culturally relevant. Motion graphics agencies are responding by designing with regional aesthetics, colours, language, and storytelling traditions in mind.

For example:

• Animation styles that mimic local art movements.

• Use of culturally specific metaphors or humour.

• Subtitling and type design in multiple scripts.

Motion design is no longer just global—it’s personal. The best agencies are adapting visual language to resonate with local audiences while maintaining brand coherence.

9. Authenticity Over Perfection

While ultra-polished motion graphics still have a place, there’s a clear shift toward raw, expressive, and handmade-looking animation. Think sketchy line work, organic transitions, and intentionally imperfect motion.

This “imperfect is perfect” aesthetic:

• Feels more human and relatable.

• Stands out in a sea of overly produced content.

• Reflects a broader trend toward authenticity in branding.

Many motion graphics agencies are revisiting traditional animation techniques—like rotoscoping or cel animation—to add personality and soul to digital content.

10. Strategic Partnerships Between Agencies and Brands

More brands are moving away from project-by-project outsourcing and instead forming long-term relationships with motion graphics agencies. These partnerships go beyond animation delivery—they involve strategic content planning, branding consultation, and collaborative storytelling.

In 2025, a motion graphics agency is as much a creative partner as it is a service provider.

Brands want partners who understand their long-term vision and can evolve visual communication strategies over time—not just fulfil a brief.

Final Thoughts

From AI-powered production to immersive, localised storytelling, the role of the motion graphics agency in 2025 is more dynamic and strategic than ever. Agencies aren’t just animators—they’re creative partners helping brands express themselves in motion across every platform and format.

As visual content continues to dominate, keeping up with these trends will be essential—not just to stand out, but to stay relevant.

Ready to future-proof your content? Collaborating with a forward-thinking motion graphics agency could be the smartest move you make this year.