Giant Defy Advanced 3 2018 Road Bike – Product Photography & Video
Product Photography & Commercial Video.
Our Creative Director, Chris, has a strong devotion for mountain biking within Wales. Cycling through the epic valleys can feel liberating as an individual, and an incredible way to meet like-minded people who share the same passion. At Magenta, we were very happy to have the new Giant Defy Advanced road bike in our Cardiff Bay studio, to create a short branded content video and commercial product photography. Additionally, our in-house animation team created custom motion graphics throughout the video, to highlight particular features of the bike.