Top 10 Animation Mistakes and How to avoid them:
1. Inconsistent Branding
The first time you create an animation video for your brand is undeniably exciting. It’s a process filled with new colour palettes, fonts and styles you’ve never seen before, or always wanted to use. Yet, as with every other aspect of your business, your animation needs to be consistent with the rest of your brand’s image. This means, while you may be drawn to a new font effect, it is best to use the font you would normally use for your brand. In doing so, your animation will more smoothly integrate into your marketing campaigns and encourages your brand to be one that is instantly recognisable to users.
2. Poor Targeting
As with all other forms of online marketing, such as blog content and social media posts, your animation needs to be targeted towards your audience. Too often do businesses use animation as a way to reflect their expertise in a certain area. Yet, as with all marketing material, viewers are more interested in what they can get from a brand. While your knowledge may be impressive, to avoid this animation mistake, your video needs to be targeted towards your viewers’ interests and needs, and clearly display how your brand can benefit them.
3. Lacking Strategy and CTA’s
Before you begin an animation video, you should have a few goals in mind to avoid your animation falling short. What message do you want to convey to your audience? How do you want them to react? What action do you want them to take? By planning out and answering these questions, you should be able to build your animation around a strategy and encourage your viewers to interact with your brand beyond the animation. However, if you find you need help planning and developing our animation, feel free to get in touch with Magenta.