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Animated Explainer Video

What makes an effective animated explainer video?

Ensuring the key messaging doesn’t get lost, targeting the right audience, all whilst keeping them engaged can be a difficult task. With over 15 years of experience, our skilled team know what it takes to communicate a meaningful, versatile and high quality animated explainer video – custom to your business. We can create a succinct way to communicate your offering through stylised visuals, without it getting lost in the crowd.

Our Work.

One of our clients, MPCT, came to us in need of explaining a particular service within their offering. The animated video needed to translate the key audience it was intended for, as well as inform parents and guardians of key take-aways. You can view our MPCT Case Study, here.

Stokes needed an animated explainer video to communicate what their business does and the impact they have on their clients. Through custom illustration, we created a whole world dedicated to Stokes and their offering. You can view our Stokes Case Study, here.

Explainer Styles.


From fully designed characters to infographics, stylised visuals are a popular choice for simplifying complex messages that may be difficult to convey. Animation is a versatile marketing tool that easily translates key information of your business through storytelling.

Live Action

A great way to showcase a particular product or present a key employee from your business is through live action. Creating a succinct narrative can help live action be an effective way to engage your audience.

Let's Talk Let's Talk

Yoello, a Cardiff-based business, came to us in need of an animated explainer that showcased the simplicity of using their ordering app. Our team loved working on this project, creating a video out of Yoello brand assets and following suit with a few custom illustrations of our own. You can view our Yoello Case Study, here.

We have worked on many projects with SmoothSkin that contain a variety of our services, and this was no different! This animated explainer included CGI products that our talented team had created, to help customers understand the product and how it works. You can view our SmoothSkin Pure Case Study, here.

Explainer Topics.

Company Explainer

A stimulating way to illustrate who you are, what you do and how you solve problems. For use in internal communications or for the wider public audience, company explainer videos are an equally impactful way of informing your employees and audience alike.

Product Explainer

Through conscious lighting, dynamic angles and killer soundscapes, this can be an exciting way to showcase even the most simplest of product. Communicate digestible instructions, highlight important product features or even demonstrate specific problems your product can help to solve.

Let's Talk Let's Talk

The Magenta team were first class from day one. We were totally blown away by their creativity and their ability to take our ideas and turn them into an animated reality!

Karl Jones – Business Development Engineer, Clayton Power

Get in touch with Magenta.

If you’re in need of professional animation services for an upcoming commercial project, get in touch with the team at Magenta. Our team of expert videographers and animators have a deep knowledge of all things video and are on hand to answer any questions or queries you may have.

Complete our contact form below and we’ll be happy to discuss what best suits your project needs.