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Lifestyle Photography

What can lifestyle photography do for you?

This specific style of photography has seen a huge rise in popularity in recent years, specifically due to Instagram accounts promoting more day-to-day lifestyle aesthetics and environments. From this, more and more brands are choosing to showcase their products or services in this style in order to drive business and sales. Displaying your offering in use within an environment can add a layer of authenticity, allowing your audience to imagine using the product or service within a real-life situation themselves. Lifestyle photography adds a layer of true emotion that can help connect positivity to your product, service or business offering.

We produced a suite of lifestyle imagery for Cofee No.1. Through this discipline of photography, we were able to showcase the kind of atmosphere and audience you’d expect to find at these cosy cafe’s.

Capturing the Candid.

Lifestyle photography aims to capture the true essence of every day living. At Magenta, we enjoy focusing on real moments within photography to really capture the authenticity and true emotion felt between people and their relationship. Our friendly expert team at Magenta can ensure a relaxed and natural enviornment, set-up in a space that is both comfortable and reflective of the moment being captured. Candid photography can also be used within corporate companies, replacing the traditional formal headshot, natural shots of the team at work or having discussions within a meeting room can help capture the work environment better.

How does it work?

The production of creating a suite of consistent photography can be a complex process – if you’re trying to do it alone. Here’s a breakdown of how we can work with you to create professional photography content:


Firstly, we will collaborate with yourselves to help dissect the message you’re trying to communicate with the imagery – focusing on who it’s intended for, where it should take place and what will it be used for. Through workshops which can take place within our Cardiff-based studio, or via video call, we will learn to understand your business in-depth; and from it, summarise what we want your audience to take away from the visuals, as well as specifications and outputs of the photography.


Following on from our discussions, we structure a shot-list of how the product/s or models will be set up. We will consider positioning of shots, the environment it’s captured in, lighting and props. We will additionally take into consideration if there is any post-production work required, ensuring the outcomes are at the highest quality for digital, print, or both. All of this helps to create a seamless shoot-day, with a clear structure for our team of what’s needed and ensuring we don’t miss anything.


The final product will be a suite of high quality, consistent-looking photography content that reflects your offering – formatted for your specific use. We like to keep you updated with every step of the process; ensuring everything we do is aligned to your brand values – so never fear that the end result will not be what you envisioned.

Ready to collaborate? Fill in our contact form below so we can help you get started: