Animated Explainer video, Cardiff University
Post-Traumatic Stress Disorder (PTSD) is a common and debilitating condition that is estimated to affect around 6% of British military veterans. Symptoms include being constantly on edge and vividly re-experiencing a traumatic event and often result in social isolation.
The brilliant researchers and clinicians at Cardiff University and within NHS Wales have completed a randomised controlled trial of a new therapy, known as 3MDR (multi-modular motion-assisted memory desensitisation and reconsolidation). 3MDR is based on a combination of virtual reality exposure as well as eye movement desensitisation and reprocessing, which is an established psychological treatment for PTSD.
We were commissioned by Cardiff University to produce an animated explainer video to help promote this ground-breaking new treatment. The animated video is for use on the Cardiff University web and social media channels.
We worked closely with the team at Cardiff University to develop the script and narrative for the video. Detailed storyboards and animatics were developed, before custom illustration and animation were created by out in-house illustration and animation team. English and Welsh language versions of the videos were created.
Check out the finished video below to find out more about this incredible new treatment: