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Our Approach

We started by immersing ourselves in the Tiny Rebel brand identity — graffiti splashes, pastel gradients, hand-drawn type, and that unmistakable streetwear-meets-Welsh-energy vibe. Rather than imposing a new aesthetic, we saw an opportunity to evolve the brand into motion — developing a bespoke motion identity that could flex for this content and beyond.

1. Art Direction + Asset Creation

We shot some stills first. Our team directed a turntable-style photoshoot capturing each can from every angle. This formed the basis of a stop-motion sequence — a technique that aligned well with the playful tone of the brand.

2. Motion Design & Animation

Once the assets were in place, our motion design team took over. We layered in paper textures, animated drips of spray paint, and flowing palm leaves — all designed to echo the layered look of street art. Each scene was hand-timed to an upbeat soundtrack, giving the content a rhythmic, almost music-video-like quality.

We treated the video like a mini-brand film — short and social-first, but designed with as much care as a major campaign asset.

 

Play.Play.

The Result

The final piece is an animated video full of character, colour, and clever motion graphics. It captures the vibe of Tiny Rebel brand, while also launching a new summer product in a way that feels genuinely exciting.

More importantly, this project allowed us to demonstrate how motion design can go beyond explainers or functional content. It’s a core part of how modern brands express themselves. When done well, a motion identity becomes part of the overall brand system — just as distinctive as a logo, colour palette, or typeface.

Motion Design and Motion Graphics for Tiny Rebel

Why It Matters

In an age of digital-first marketing, brands need more than static visuals. They need systems that move. As a motion graphics agency creating content for brands like Tiny Rebel, we believe in building content that doesn’t just communicate — it connects.

This campaign shows the power of brand storytelling through motion — fun, fast, and full of attitude.

Got a motion design project in mind? Get in touch! Got a motion design project in mind? Get in touch!
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