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This project was great fun to be a part of! Working alongside one of Wales leading web agencies Spindogs, we created a series of studio portraits for an advertising campaign for Cardiff International White Water to be used on both printed and social media.
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We were approached, through our good friends at Spindogs, to create a set of images for a photography campaign to promote a number of different events at CIWW, such as stag and hen parties, family rafting and indoor surfing. Taking inspiration from the game Fortnite, we developed a fun image style, depicting the models as competitors in a video-game, photographing them in a range of strong, bold stances.
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To start the process we invited everyone who was to appear in the ad campaign to our studio in Cardiff Bay. The plan was to photograph everyone individually against a white background and then cut them out and stitch the groups together during the post-production stage. It was important to get the perspective and composition right so we shot people in groups first and then individually to match. We shot everyone in a number of different poses so that there was complete flexibility when it came to putting the final compositions together.
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The images really came to life once they had been stitched together and once Spindogs had applied their unique design style to them. The combination was a set of really vibrant and playful images that could be used across billboards, facebook and Instagram ads, and for any other online or printed marketing.
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