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Advertising Photography for Cardiff Campaign.

Advertising Photography for Cardiff Campaign.

This project was great fun to be a part of! Working alongside one of Wales leading web agencies Spindogs, we created a series of studio portraits for an advertising campaign for Cardiff International White Water to be used on both printed and social media.

Studio Photography for Cardiff International Whitewater Advertising Campaign (1)

The Objective.

We were approached, through our good friends at Spindogs, to create a set of images for a photography campaign to promote a number of different events at CIWW, such as stag and hen parties, family rafting and indoor surfing. Taking inspiration from the game Fortnite, we developed a fun image style, depicting the models as competitors in a video-game, photographing them in a range of strong, bold stances.

The Process.

To start the process we invited everyone who was to appear in the ad campaign to our studio in Cardiff Bay. The plan was to photograph everyone individually against a white background and then cut them out and stitch the groups together during the post-production stage. It was important to get the perspective and composition right so we shot people in groups first and then individually to match. We shot everyone in a number of different poses so that there was complete flexibility when it came to putting the final compositions together.

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The Outcome.

The images really came to life once they had been stitched together and once Spindogs had applied their unique design style to them. The combination was a set of really vibrant and playful images that could be used across billboards, facebook and Instagram ads, and for any other online or printed marketing.

Advertising Photography on Billboards for Cardiff International Whitewater