To promote their young leaders programme, MPCT came to us wanting to develop something more creative and engaging than simply handing out a prospectus in schools. Working with some assets they already had from previous projects, we worked together to come up with something a little different that would connect and excite the children taking part.
Since MPCT had existing ‘Minecraft style’ 3D character assets that they wanted to continue across their young leader’s promotional video but no access to the 3D files required to create an animated version, we had to think outside of the box and develop a different approach. We decided to go down the scrapbook, ‘copy-and-paste’ stop motion aesthetic, using the character designs as fun cut outs to incorporate them into the animation. This also gave us the freedom to add our own visual assets alongside the characters to elevate the video and allow the animation to successfully portray all the information key information and pain points the video required. Since being created for a young target audience, the scrapbook approach felt like an appropriate and effective way to engage the viewer, as well as a practical solution to a problem.
Take a look below to see how it worked.