Creative development and planning
Our design-led content approach fitted perfectly with this project. The Comms team at Admiral had some fabulous historical photos and footage that we couldn’t wait to get our hands on. Once we did, we recommended mixing a cherry-picked selection of these with new, unique custom-designed imagery, filming our own new footage and taking stills photography, all to be combined to then produce a mixed media animated brand video. Admiral’s teams would feature throughout, reflecting their key tenet of people being responsible for the Group’s success throughout its thirty years.
We presented creative concepts at a workshop with the Admiral Comms team, where we also further drilled down on content together. We then developed narratives and storyboards and presented them back to the team. With the green light given, we liaised with the various teams at Admiral to schedule film and photography shoots where we would also record soundbites to drop into the animation around the voiceover. That way, both sound and vision would centre on colleagues, their words to be overlaid with their photos.
With so many moving parts, efficient scheduling and project management were key among our combined photography, video, design and animation teams. Once we had selected the historical assets supplied by Admiral, captured the additional photography and film and finished creating the designs, our animation team started bringing everything to life. A unique animation style was created for this project, to create a standout identity for the content, that was fresh, fun and uplifting with lots of movement and action, demanding at least a second view.