The aim was to create a succinct video that exlpains LPS technology; to help their audience gain an understanding of this product and what it means for them. It needed to be visually appealing and on-brand with Clayton Power – simplyfying an in-depth product.
We ran a workshop to identify target audiences, application, key messaging and other important creative decisions, such as narrative, tone & pacing. By the end of the workshop it was clear that an animated explainer video would be the best solution for this project. With such a wide variety of uses and applications, it would have been prohibitively expensive, and time consuming, to shoot a comparable live action video. One of the many benefits of using animated explainer videos, is that you can create whole worlds full of interesting characters and scenarios that would be extremely difficult to do recreate through live-action. We are able to create coherent, on-brand visuals that help boost Clayton Power’s awareness online.