How is it made?
The production of an explainer video can be a complex process – if you’re trying to do it alone. Here’s a breakdown of how we can work with you to create your product explainer video:
Firstly, we help dissect the messaging that you’re trying to communicate – focusing on the product’s key features and the audience it’s intended for. Through workshops which can take place within our Cardiff-based studio, or via video call, we will learn to understand your product; and from it, showcase the key points through an energetic, compelling video.
From our discussions, we collect the findings. We begin to turn your key messages into thoughtfully designed annotations to implement within the video; or into an engaging script that can be read by a voiceover – all consciously written in your brand’s tone of voice. Whether it’s live-action or 3D, we structure a narrative and storyboard of how the explainer will be told. From this, we create bespoke assets and begin an animatic – to prevent no nasty surprises.
The final product will be a 60-90 second solution; purely created for your digital platforms and website. We like to keep you updated with every step of the process; ensuring everything we do is aligned to your brand values – so never fear that the end result will not be what you envisioned.