Is video content necessary?
If you’re wondering if you and your business should use video content, the answer is YES. Here’s a few reasons why…
1. Estimations suggest that by 2022, online video will make up more than 82% of consumer internet traffic.
2. A whopping 92% or marketers claim video content is an important part of their marketing strategy!
3. The modern consumer watches 100 minutes of online video content daily… thats almost a 20% increase from 2019.
With the rise of social media and the increased demand for ‘easy to watch’ visual content, it’s no surprise that video content is on a continued increase in popularity among consumers and marketers alike. This means it’s more important than ever to nail your video content.
Luckily, we have some experience in knowing what type of video content best suits your needs.
What types of video content are there & what are they used for?
1. Company explainer Videos
Company explainer videos tell your customers who you are and what you do.
If you want to succinctly inform your customers of your business in a creative, colourful and engaging way, explainer videos are the way to go. They can be used to introduce and provide an overview of your company, break down its processes or service offering, and even portray your company culture.
Not only a versatile tool, but an explainer video also saves customers time in their search and is an easy point of entry for those who may not already know about your brand.
A product video is just that, a creative and visual way to showcase your products and its features that also provides the added bonus of increasing the length of time consumers spend on your pages, how much they browse per session and even increase their purchase intentions.
By using clever lighting, dynamic angles and killer soundscapes, the simplest of products can be made to look incredible. You can even take a product video to new levels by including on-screen infographics, animations and CGI to highlight unique features of your products design.
Typically used as part of a broader campaign, branded content takes a gentler approach to advertising that is often narrative driven – a timely reminder to your target audience. Branded video helps your business form relationships and increase engagement, keeping your brand ‘top of mind’ within your consumer group and driving customer action in favourable associations and actions (…like sales).
4. Corporate/talking heads Video
Simply put, talking head and corporate videos are a personable way to educate, inform and communicate key business messages, keeping your stakeholders up to date with important company developments.
Internally, talking heads and company videos are a good way to provide training/company videos to your employees, putting a ‘face to the name’, making your company feel authentic, personable whilst building company morale and inclusion.
Externally, talking heads can be used at any stage of the customer journey and can build trust within your business. For example, including a talking heads video as part of an email campaign can increase its conversions or, when provided to customers after a purchase as a way to explain how to get the most out of your product/service can increase satisfaction levels and overall customer loyalty.
All in all, we can’t dispute the importance of video content in the modern digital age. So get involved.
We can help create your video content ideas, whether it be a rough scribble in a notebook, to a fully designed brief. We have an awesome creative team ready to make it a reality.
Still not sure what you need? Take a look at this video content flow chart to help identify your video content needs or click the button below to get in touch.