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1. Estimations suggest that by 2022, online video will make up more than 82% of consumer internet traffic.
2. A whopping 92% of marketers claim video content is an important part of their marketing strategy.
3. The modern consumer watches 100 minutes of online video content daily – thats almost a 20% increase from 2019.
With the rise of social media and the increased demand for ‘easy to watch’ visual content, it’s no surprise that video content is on a continued increase in popularity among consumers and marketers alike. This means it’s more important than ever to nail your video content, and we are here to help you! Read more about how we work when it comes to social media content through our Case Study; where we were commissioned to produce a video for Admiral Group that would drive recruitment for their in-house IT department, as well as create an explainer video for SmoothSkin‘s new product on the market.
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A company explainer video can be seen as a fundamental piece of content used as a visual overview of your business and the people behind it. Through creative storytelling, we are able to provide a succinct outline of your business in an engaging way, all within your working environment. Let this video sit proudly on your landing page, or share on social media to engage new networks of people.
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A product explainer video can help showcase the uses, as well as feature unique parts that are specific to your offering. Explain complex parts or breakdown how-to’s to help your audience understand how it works. As well as live-action, we can recreate your product within 3D to show the internal mechanics, or even display hypothetical circumstances.
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A favorable tool for highlighting key messages or services within your business, branded videos are a useful piece of content to have within your website or throughout your social media channels. Often narrative-driven, this informative video is seen as an effective way to engage and educate your viewers without feeling tiresome.
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Through live-action, corporate interviews and talking heads are profitable way to communicate key business messages directly; keeping both your customers and shareholders informed with important developments. We understand the need for flexibility in schedules and recording, so our fully mobile video production set-up allows us to produce studio-quality interviews direct from your workplace.
Still not sure what you need? Take a look at our Video Content Flow Chart to help identify your video content needs by clicking the button below, or get in touch with the team today.
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