How is it made?
The production of an explainer video can be a complex process – if you’re trying to do it alone. Here’s a breakdown of how we can work with you to create your company explainer video:
Firstly, we help dissect the messaging that you’re trying to communicate – focusing on who it’s intended for and why. Through workshops which can take place within our Cardiff-based studio, or via video call, we will learn to understand your core values; and from it, summarise key points we want your audience to take away from your explainer video.
From our discussions, we collect the findings; turning them into a an engaging script that’s consciously written in your brand’s tone of voice. This will help structure a narrative and storyboard of how the explainer will be told. From this, we create bespoke assets and begin an animatic – to prevent no nasty surprises. This is all supported with a voice-over, or even yourselves talking to the camera.
The final product will be a 60-90 second solution; purely created for your digital platforms and website. We like to keep you updated with every step of the process; ensuring everything we do is aligned to your brand values – so never fear that the end result will not be what you envisioned.