From the brief given, our team ran an internal workshop – to storyboard and structure how the video was going to be told. The candidates selected for the video were chosen by Cardiff University’s Engagement Officer, Lauren Matherick; who selected an aspiring Doctor, Nurse, Dentist, Optometrist and Pharmacist. From here, we were able to further discuss with the students the plan of each day and what we were hoping to achieve from each day of shooting.
To ensure the interview was kept as a natural discussion, our team prepared a series of questions; firstly, a generic set of prompts focusing on their experience at Cardiff University as a whole, and how the University has helped them to get to where they are currently. Secondly; more specific questions designed individually for each graduate; focusing on why they chose this path and what they enjoy about their career. All of these questions helped to lead to an authentic response for the strapline, “A Place Where”.