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We’ve worked with SmoothSkin on a number of video, photography and animation projects in recent years, for a number of their products. We had another great opportunity to work with SmoothSkin, this time creating a lifestyle video and photography to use across their online platforms for the promotion of their new product – Smoothskin Pure.
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After having already created a suite of ‘how-to’ videos for Smoothskin’s range of IPL devices, we identified the need to create a video which was less ‘instructional’ and more ‘lifestyle’, to really appeal to their end cosnumer. Once we had set up various workshops to drill down the details, we sourced locations, found models, and created a narrative to tell the story.
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Through a series of workshops and planning sessions, we identified key creative decisions such as pacing, tone and styling. Smoothskin came to us with some ideas on the story they wanted to tell, and we worked with them to develop this into a fully formed narrative. Our team created detailed mood boards for location, props & clothing to run through with the client.
SmoothSkin tasked us with model sourcing, finding the perfect shoot location and researching and delivering all styling and props for the three days of filming. Rhed Model Management helped us sourced the wonderful India Rose.
Detailed storyboards and shot lists were created and used throughout the shoot, ensuring we did not miss a scene, but also giving instructions for lighting, composition and movement.
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Back in the studio, our post-production team used Adobe Premier to edit the footage and created custom animation within Adobe After Effects. We created a main version of the video to use on the SmoothSkin website and shorter versions for social media use.
Check out the results below.
“Magenta are our dedicated agency for our brand photography and video content. We have enjoyed working with them closely over the few years and the assets they have produced for us have been of excellent quality, and are always delivered on time. The team at Magenta have expert knowledge and are always ready to offer up creative solutions to our needs, all the while being incredibly professional and enthusiastic.“
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Kristen Bassett – Brand Manager, Cyden
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