The latest project involved creating a short promotional teaser video, intended for use across social media platforms. The idea was to get the viewer close to the product, and move the viewpoint around in a dynamic way, changing speed and angle in quick bursts. We wanted to engage the audience through a high quality suite of photography and a promotional video production to help showcase their latest products.
We mounted the speakers on a rotating platform and shot the footage with a high frame rate, allowing us to play around with speed ramping during post-production. We got our animation team involved to create an animated end frame using the logo and one of the product images. We placed each product on atmospheric, dark backgrounds to give a real contrast to the product and all their details.