Stokes approached us to produce an animated explainer video that showcased their positive work culture and approach of their Case Management services and, to provide an overview over their case management processes. Positioning themselves apart from the usual corporate providers within the management sector, it was critical their explainer animation portrayed this.
We always start our projects with a workshop, speaking directly with our client to nail down the details and put the wheels in motion regarding narratives and script creation. We also clarify the pace and tone of the animation here. We then present Stokes with a plan for the project including a suggested narrative, proposed colour palettes and initial character styles. Once they’re happy we move on to storyboarding the animated video, this means fleshing out the initial idea with things like character design sketches to get a feel for what the video will look like.
To do so, we developed a set of characters that represented their unique offering and highlighted their personable and friendly approach. Since their subject matter can be sensitive, Stokes wanted an animation that was soft and full of colour to match the tone of their service.
Bouncing back and forth with Stokes, we make sure all of our ideas and concepts are in line with their brief. Once the storyboard is complete and everyone is happy with the result we create an animatic, an animated version of the storyboard itself. This is where the sketches made by our talented designers are brought to life and made into an initial video that showcases the feel for the final production. Since Stokes loved the character designs we developed, we were able to jump straight into animating the main video.