How are Social Media Shorts made?
Animated Video Content can be tricky to organise – if you’re trying to do it alone. Here’s a breakdown of how we can work with you to create your Social Media Shorts efficiently and effectively:
Firstly, we help dissect the messaging that you’re trying to communicate – focusing on who it’s intended for and why. Through workshops which can take place within our Cardiff-based studio, or via video call, we will learn to understand your brand; and from it, summarise key points we want your audience to take away from your explainer video.
Additionally, through understanding how long the campaign last, we strategise the video content to last for the duration whilst keeping the message impactful and fresh for your audience online.
From our discussions, we collect the findings; turning them into a an engaging script that’s consciously written in your brand’s tone of voice. This will help structure a narrative and storyboard of how the Social Media Shorts can be told. From this, we design bespoke digital assets and begin an animatic – to prevent no nasty surprises. This can all be supported with either a voice-over, or even yourselves talking to the camera.
The final outcome is a 15-30 second solution; purely created for your digital platforms. We like to keep you updated with every step of the process; ensuring everything we do is aligned to your brand values – so never fear that the end result will not be what you envisioned.