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Animated Video Content

What can Social Media Shorts do for your business?

Social Media Shorts are able to impact your audience with immediate messaging through 15-30 second pieces of animated video content. Shorts allow you to focus on a particular product or service offering on social media. Through more of a clear and concise message, they are much shorter than traditional company videos; designed to make a lasting impression through the use of strong branding. Social Media Shorts are primarily used on social media platforms through organic posts or paid promotion, typically ending with a call to action.

How are Social Media Shorts made?

Animated Video Content can be tricky to organise – if you’re trying to do it alone. Here’s a breakdown of how we can work with you to create your Social Media Shorts efficiently and effectively:


Firstly, we help dissect the messaging that you’re trying to communicate – focusing on who it’s intended for and why. Through workshops which can take place within our Cardiff-based studio, or via video call, we will learn to understand your brand; and from it, summarise key points we want your audience to take away from your explainer video.
Additionally, through understanding how long the campaign last, we strategise the video content to last for the duration whilst keeping the message impactful and fresh for your audience online.


From our discussions, we collect the findings; turning them into a an engaging script that’s consciously written in your brand’s tone of voice. This will help structure a narrative and storyboard of how the Social Media Shorts can be told. From this, we design bespoke digital assets and begin an animatic – to prevent no nasty surprises. This can all be supported with either a voice-over, or even yourselves talking to the camera.


The final outcome is a 15-30 second solution; purely created for your digital platforms. We like to keep you updated with every step of the process; ensuring everything we do is aligned to your brand values – so never fear that the end result will not be what you envisioned.

We have worked on many projects with SmoothSkin that contain a variety of our services, and this was no different! These pieces of social content were created to help customers understand their product and how it works.

View our SmoothSkin – Promotional Content Case Study, here.

Our good friends at Spindogs needed to create a short series of video social content to communicate tips and tricks to their audience. We used a combination of live video and on-screen animated graphics to create an engaging piece of social content that was on-brand, wherever it may be viewed.

View our Animated Video Content Case Studies, here.

Magenta are always reliable and professional – and fun to work with too! I’m always confident that they’ll deliver the highest quality content, whether it’s corporate photography or a bespoke video to promote our business. I wouldn’t hesitate to recommend Magenta to anyone looking for a dependable and talented creative agency.

Rachel Miles – Head of Marketing, Acquis

Ready to collaborate? Fill in our contact form below so we can help you get started: