What is CGI, and how does it work?
Computer Generated Imagery (CGI) is a 3D animation that involves using imaging software to augment and manipulate 2D and 3D objects. The result? CGI creates a real-life version of your product. With CGI, we’re able to showcase how your product works, feels and looks from every angle. We can create explainer videos to help demonstrate to your customers how your product works, as well as CGI photography that allows us to create photo-realistic images to advertise your product. At Magenta, we have CGI experts who do it all!
What are the benefits of CGI?
CGI animation has many benefits. Not only does it produce realistic imagery, but it also reduces the time and resources spent to showcase your product in the best light. Here are a few more reasons why CGI is a keen choice for marketers.
CGI gives brands an uncanny mock-up of what their products look like in every size, colour, texture, and angle before they manufacture it. This is a cost-effective way to see what changes to make before the product goes into production.
CGI can also help to make savings on advertising and marketing products. Generally, traditional product photography and video set-ups require studio space, a team of experts, and expensive equipment. There is no need for any of these when creating a CGI product. At Magenta, we have a team who is able to create CGI animation from scratch, using sketches and measurements if you don’t have a CAD file.
Make quick changes
CGI imagery also allows you to make changes to your product without having to reshoot the whole animation or video production. This is because the digital file that’s used in CGI imagery can be reused and amended. So, changing the colour of a button or you playing with the lighting effects can be done in a matter of seconds in the digital file.
What can CGI be used for?
CGI animation has many purposes. While it’s often used in films and TV productions, it can be an effective way to demonstrate and market products.
CGI explainer videos give an unparalleled level of creativity that allows the customers/client/management team to view and be informed about the important features and make-up of the product. CGI videos also mean that the product can be put into any type of environment – it’s all virtually possible! Whether you want to demonstrate how your product looks in-situ, as part of a web page, or how a customer uses it, we can help put it into action.
CGI can also be used in product photography. The advances in software mean that photo-realistic images can be produced from a computer without the need for a huge team, a set and studio space, technical equipment, and time out of the day to shoot.
Learn more about the benefits of CGI and our expertise on our CGI Animation page.