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4 stages to your animation project.

From narrative to illustration styles, there’s plenty to cover during your businesses animation project.

Here’s how.

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Stage 1.

Planning and creative development

Every project starts with an idea, so developing a clear brief is an essential step toward consolidating ideas and creating engaging content that’s perfect for your business. But, whether you have a fully formed brief or just some ideas in a notebook- conversation is key during the planning and creative development of your projects.

Workshops are a great way to produce great ideas and proactively discuss all aspects of your project. Here’s what’s covered…

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–  Firstly we explore the key messages your animation video needs to communicate and where they’ll be posted. The focus of your project is to get your message to the right people on the right platforms, so let’s make sure it happens; Our in-house team are experts in delivering animation services to connect with your audience.



–  Secondly, pacing. Simply put, this is how quickly or slowly your animated video passes through scenes, at what speed the voiceover is delivered, and the tempo of its music. We’ll make sure that we find a pace that’s right for the subject matter.

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–  Thirdly, tone and energy are important aspects of the workshop process. Just a casual conversation over a coffee (and maybe a biscuit) lets us produce your animated video to the letter. Discussing what you want your animation to feel like, the energy you want it to bring to the viewer and the tone the content will portray means we capture the essence of your brand, services or product, whilst delivering your essential messages.

Finally, illustration and design styles. We’re a creative bunch and there are copious ways to create and illustrate your animated video. Whether you’ve seen something you like or are a blank canvas, our design and illustration department come equipped with suggestions, ideas and visual examples to help guide and simplify your decision.

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Our workshops are a proactive way to discuss all aspects of your project and there’s always bags of creative ideas to share. We listen, help identify your project requirements and suggest the best content for you, working closely to develop a fully formed project plan.

And don’t forget, creating a succinct and detailed project plan will save you and your business a whole lot of time (and money).

Stage 2.

Script creation and narrative

Developing a narrative helps to detail your story and develop visual ideas. It comes in the form of a brief story overview of your animation project in text form, letting us know how to develop it. This means it is essential to nail your video’s narrative, whether you’re creating a promotional brand video or a fact-based explainer video.


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Building on the narrative developed in your workshop, a script ensures all key messages are delivered holistically alongside your animated content. From on screen text to voice overs, there’s many ways to deliver vital information with maximum impact and we’ll help you decide what’s right for you.

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Stage 3.

Storyboards and Animatics

Once we’re happy with the narrative and script we meet the storyboard phase…where visual ideas come to life. Storyboards provide a detailed, frame by frame illustrated timeline to compliment the dialogue of the animation. Providing a visual of how the scenes work together, storyboards provide a holistic overview of the animation project and provide direction when creating the final content.

Next up, Animatics. Simply put, they’re the basic version of the animated video brought to life with basic illustration and animation, cut together with the correct timing and pace of the video. This means we can see how the piece will move and interact as one. Basic sound effects, soundtracks and dialogues alongside movement in the storyboard means animatics are a fantastic tool that allow us to make changes without committing to high level illustration or animation from the get-go.

Stage 4.

Animation and Sound Design.

Safe in the knowledge that you’re happy with the narrative, script, storyboard and animatic, we can crack on and dive into the main production phase of your animated video.

Since we have a multi-skilled animation department, capable of motion graphics, 3D animation, CGI renders and traditional frame-by-frame techniques, we can use any and all of these when putting together your animation project. But, our skills don’t stop with the visual side of things. We’ll use music and sound effects to tie everything together before presenting you with an initial draft.

Feedback is essential, so we bounce back and forth with you, sharing ideas and suggestions before delivering you your final awesome animated video.

It’s that simple!